aquascutum

great marlborough st

AMD were asked to re-invent how Aquascutum presented themselves on the high street. Their new store just off Regent Street being a relatively grand and once ornate listed building. AMD restored and recreated the traditional interior but inserted large modern elements such as room dividers. These dividers break up the open spaces on the first and ground floor, however they float in the space and melt away as they grow in height to reveal the room behind. This effect combined with mirror polished stainless steel gives a modern, intriguing and luxurious feel to the space. All furniture and feature lighting for the store has been commissioned from British makers. A contemporary British home for one of the most iconic of British brands.