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blink brow bar
westfield white city
AMD have created a sensual, modern space to evoke the simplicity, purity and heritage of Blink Brow Bar.
As eyebrow threading originated from India, we took this as our inspiration and opportunity to introduce warm, natural and tactile materials. Soft curves have been used throughout, accentuating the tall ceiling and terracotta tiles that travel from the floor up to meet the Sapele clad ceiling. The continuation of both these materials wrapping around two faces of the store make it feel light and spacious.
Lustrous materials, brass and copper were used to encourage a luxurious, serene ambience for customers while receiving treatments. A traditional Urli bowl sourced all the way from India plays an important part in the design to remind people of the skills that have been passed down through generations to carry out these traditional treatments.
Blink Brow Bar not only offers a range of services, but a whole new collection of products that can be used at home. We wanted to encourage the sales of their new beauty range through the use of interchanging graphics and simple, straightforward access to the product itself