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We are very pleased to have the opportunity to work with John Smedley on their second stand-alone store, located on this iconic menswear street. The store design has been influenced by their 1784 mill factory, still in operation, Derbyshire and the Quest foundation, set up to help British craft. A simple, honest, modern approach has been used with commissions from David Mellor Design, light pendants and Tara Osborough, fabric. The store tells the John Smedley brand story and showcases their exquisite knitwear.