the shop at bluebird

chelsea

As well as designing the store interior AMD were asked to create the brand identity and curate everything non fashion in the store for the first 18 months. This was an exciting challenge and opportunity to develop new ideas in retailing. We opened up the space in which to create functioning art installations for each category of stock. Artists were commissioned for special events, Fashion East hosted East meets West for London Fashion week. An exciting time and breaking new ground for retailing in the UK.