Aquascutum: Heritage meets contemporary
Written by Andrew Martin | April 20th 2020
As we’re brought to a moment of stillness, I’ve been looking back at some of the work AMD has completed over the last 20 years. Over the next few weeks (and possibly months), I’ll be reflecting on some of our past projects, as well as looking to the future, sharing some opinion pieces about retail and interior architecture – two industries very close to my heart.
What better place to start then celebrating British heritage brand, Aquascutum? They’re renowned for creating the iconic waterproof trench coat worn by British military in WW1 and WW2, as well as being the brand of choice for suffragettes, numerous royals and Hollywood stars.
With such rich history and an incredibly interesting archive, our challenge when designing this store was to honour the brands prestigious past, whilst introducing contemporary elements which would resonate with modern shoppers.