To give the space an immersive dimension, we projected abstract videos of trees along the back wall and played a nature inspired soundscape. Plants were an incredibly important aspect to the fit out, including 46 hanging ivy plants which dressed the window displays. Whilst all fixtures and fittings were designed and made by AMD, design-led furniture was loaned by String and Vitra.
Working with marketing consultant’s DNA Partners and Brand Story, the space was further brought to life with live content and partnerships. Collaborators, who were carefully selected for their commitment to sustainable living, included; Wild by Tart, The Botanical Boys, St Ives Liquor, Pebble Magazine, Workshop Coffee and Small Beer.