Aquascutum | Great Marlborough Street
Heritage Meets Contemporary
Launched in 1851, British fashion brand Aquascutum is praised for their innovation and practicality. They are renowned for creating the iconic waterproof trench coat worn by British military in WW1 and WW2, as well as being the brand of choice for suffragettes, numerous royals and Hollywood stars.
Image credit: Getty Images
With such rich history and an incredibly interesting archive, our challenge was to honour the brands prestigious past whilst introducing contemporary elements to resonate with modern shoppers.
“We wanted to inhabit the space, rather than fundamentally change it.”
Andrew Martin – Founder, AMD