Jigsaw | Edinburgh | 48 George Street | 2023
A minimalist and tactile boutique.
The boutique embodies an elevated showroom space and houses the brand’s curated collections, whilst ensuring lounging areas for customers to feel at home when trying on; up-cycled chairs, curved walls and soft furnishings in neutral textures are key within the design.
“Edinburgh is our only standalone store presence in Scotland and remains a crucial flagship within our retail portfolio. Jigsaw stores have always been known for their individuality and this store is no exception. ”
– Vicky Baker, Head of Retail
Collaborators for the store design include gilder and designer Cas Pollen, Retruvious and Anna Unwin for 20th century furniture and vintage objects. Textiles from artist Liz Clay, who specialises in beautiful hand felted fabrics and local florist Fleurtations have planted floral displays that sit outside the store front.
